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by Ian Ruskin-Brown : Practical Pricing for Results

ISBN : #1854183745 | Date : 2008-01-18

Description :

PDF-90063 | This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. In a logical, sequential format, the author sets out basic financial tools such as the Profit and Loss Account, and exp… Practical Pricing for Results


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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers PDF




by Joseph H. Boyett : The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

ISBN : #0471213772 | Date : 2002-11-14

Description :

PDF-f95ba | Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices. … The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers


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by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit

ISBN : # | Date : 2014-12-10

Description :

PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection) PDF




by Avinash Malshe : Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)

ISBN : #1606498029 | Date : 2014-12-13

Description :

PDF-ebdce | Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting… Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)


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[Pub.70jLL] Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection) PDF | by Avinash Malshe


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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

Description :

PDF-fd58c | Es gibt Bücher, die nützliches Fachwissen für Vertrieb und Verkauf bieten. Es gibt Bücher, die neue Wege der Kundengewinnung aufzeigen. Es gibt Bücher, die Unternehmern und Verkäufern mehr Sinn in ihrer Arbeit vermitteln. – In diesem Buch finden Sie all das vereint…. 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)


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[Pub.23wfw] 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF | by Roland Löscher


49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) by by Roland Löscher

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by Alex Nourouzi : Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)

ISBN : #1902566149 | Date : 1999-06

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PDF-de70d | … Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)


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Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) by by Alex Nourouzi

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CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma PDF




by The CIM : CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma

ISBN : #0751749435 | Date : 1999-03

Description :

PDF-38aa3 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma


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by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

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PDF-19d90 | … Strategic Marketing for Health and Social Services


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by BusinessNews Publishing : Summary: Now or Never: Review and Analysis of Modahl’s Book

ISBN : # | Date : 2014-09-29

Description :

PDF-df3d4 | The must-read summary of Mary Modahl’s book: “Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers”.This complete summary of the ideas from Mary Modahl’s book “Now or Never” shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is r… Summary: Now or Never: Review and Analysis of Modahl’s Book


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Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition) PDF




by Wolf W. Lasko : Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)

ISBN : #3409189378 | Date : 1997-05-28

Description :

PDF-c9475 | Ein Ratgeber mit rund 100 Praxisbeispielen für die überzeugende und mitreißende Visualisierung konkreter Managementprobleme. Damit bei Ihrer Präsentation garantiert “der Funke” überspringt…. Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)


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Kundenkommunikation Sozialen Medien Steuerung Kommunikationsprozesse PDF 13fd7acc3

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Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF




by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

Description :

PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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[Pub.01RFU] Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF | by Tobias Wolf


Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) by by Tobias Wolf

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by Andrea Sittig-Rolf : Business-to-Business Prospecting: Innovative Techniques to Get Your Foot in the Door with Any Prospect

ISBN : #1596222050 | Date : 2005-05-15

Description :

PDF-a551c | Business-to-Business Prospecting is the first sales book with innovative, actionable ideas targeted directly to sales professionals in the business to business sales industry. It contains proven methodologies that consistently get results. Over her 15-plus year career, Andrea Sittig-Rolf has recruited, led and trained business to business sales teams to sell millions of dollars worth of products a… Business-to-Business Prospecting: Innovative Techniques to Get Your Foot in the Door with Any Prospect


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by J. Donald Weinrauch : The Marketing Problem Solver (Wiley Series on Business Strategy)

ISBN : #0471813095 | Date : 1987-01-28

Description :

PDF-2cb66 | This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support nee… The Marketing Problem Solver (Wiley Series on Business Strategy)


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[Pub.88NSJ] The Marketing Problem Solver (Wiley Series on Business Strategy) PDF | by J. Donald Weinrauch


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